LOLO started the business as a speciality store of French used clothing, and started the original brand using the sense grown by used clothing. A pullover shirt of the basic I keep making for more than 15 years in particular is a masterpiece of LOLO. The silhouette which was roundish and was made a little slenderly prettily is the feature. A shirt of LOLO is popular with a lady, too and is the brand supported widely from a man and from a lady. The shirt for which a designer from Imabari used Imabari cotton is an attention item this season.