EUYEN was launched in January 2020 as a new brand with the concept of “Minai no Tameni (for our future)”. They aim to protect a safe and secure world be surrounded by a rich natural environment for children of the future. For this aim, they will develop eco-friendly products using them own patented foam rubber outsole and natural materials. EUYEN establishes a sneaker brand that does not damage the environment. Do not make products that cause damage to nature from products made by humans. EUYEN specializes in sustainable and develops products based on "The importance of responsible consumption and production."